The Influence Mechanism of Tourist Loyalty Based on Perceived Destination Attributes
研究了目的地属性(吸引力和服务质量)如何通过满意度影响游客忠诚度,发现吸引力比服务质量对满意度和忠诚度的影响更强,为目的地发展提供参考。
The study proposes a theoretical framework of destination loyalty influence mechanism and aims to explore the relationship between destination attritutes,satisfaction and loyalty.The empirical research indicates that the two destination attribute-destination attraction and service quality-both impose positive direct impact on tourist satisfaction and positive indirect on tourist loyalty. And compared to service quality,destination attraction put much stronger influences on satisfaction and loyalty. The study will supply a new perspective for destination loyatly theoretical research and make some constructive implications for the destination development.