拟人化存在和营销组合对零售应用持续使用意愿的影响
The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention
Technological Forecasting and Social Change · 2021
被引 65
ABS 3
- Xin‐Jean Lim
- Jun‐Hwa Cheah 通讯
- Siew Imm Ng
- Norazlyn Kamal Basha
- Geoffrey N. Soutar
零售营销组合消费者行为信息系统持续使用