Even a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems
基于九个案例，提出四种初创企业成功编排生态系统的原型，揭示标准化与定制化、价值创造来源如何定义其角色，对中小企业、大公司、投资者和加速器有启示。
Contrary to existing literature, startups can be successful orchestrators of ecosystems. Based on nine qualitative case studies, this article introduces four archetypes that shed light on how a startup can fulfill the tasks of an orchestrator and overcome challenges. The findings identify dimensions of standardization/customization and sources of value creation as defining the role of ecosystem orchestrators and demonstrate the consequences for small and medium-sized enterprises (SMEs), corporates, investors, and accelerators involved in such ecosystems.