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说话还是打字?数字界面如何影响公民对标准化公共服务的满意度

Talk or type? The effect of digital interfaces on citizens' satisfaction with standardized public services

Public Administration · 2021
被引 43
ABS 4

中文导读

通过德国公民的虚拟情境实验,发现用数字界面(自助终端或应用)替代面对面交流不影响公民对公共服务的满意度,也不能缓解心理成本或服务失败带来的负面效应。

Abstract

Abstract Although digital interfaces are increasingly pervading public administration, little is known about how replacing face‐to‐face interaction with digital interfaces affects citizens' satisfaction with public service encounters. This study presents evidence from a vignette experiment conducted on a sample of German citizens ( N = 1.234) whereby we randomly varied the type of public service request with regard to its psychological costs, service quality, and the type of interaction (face‐to‐face, self‐service terminal, or app). We found that replacing face‐to‐face communication with a digital interface has no effect on citizens' satisfaction, nor does it mitigate the effect of psychological costs, service failure, and recovery. Corroborating previous research on service recovery, we found that explaining and apologizing partially compensates for failure. Based on these results, we conclude that using digital interfaces does not undermine the goal to enhance citizen satisfaction with public services.

公共管理数字政府公共服务满意度实验方法