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比别人更理性还是更感性?关于决策策略的常人信念

More Rational or More Emotional Than Others? Lay Beliefs About Decision‐Making Strategies

Journal of Consumer Psychology · 2021
被引 19
FT50ABS 4*

中文导读

研究发现人们普遍认为自己比他人更依赖理性、更少依赖情感做决策,这种信念源于自我增强动机,且在特定情境下会反转。

Abstract

Research demonstrates that people utilize both reasoning and feeling in decision making and that both strategies can be advantageous. However, little is known about how people perceive their decision‐making relative to others. Despite research findings and popular appeals supporting the use of affective decision processes, across a series of studies, we find that individuals believe they rely more on reasoning, and less on feelings, than others. These effects are driven by the motivation to self‐enhance where, in most contexts, individuals believe the use of reasoning is superior, and self‐enhancing, compared to the use of feelings. Consistent with this mechanism, beliefs that one’s decisions are more rational than others’ are as follows: (a) stronger for those who exhibit greater beliefs in the superiority of reasoning (vs. feeling), (b) attenuated when the decision context precludes motivational thinking about the self or the self is affirmed, and (c) reversed when the use of feelings is perceived as more self‐enhancing. We demonstrate downstream consequences (e.g., decision delegation), rule out alternative explanations, and discuss practical implications of these lay beliefs.

决策心理学社会认知自我增强行为经济学