将B2B品牌扩展到B2C市场：品牌应何时、如何强调B2B行业背景

Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background

• Zhimin Zhou
• Yi Fei Ding
• Wenting Feng · 海南大学 通讯
• Nianman Ke