嵌入式体育赌博创新推广:XFL比赛期间观众享受与赌博意图研究

Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games

JOURNAL OF BUSINESS RESEARCH · 2021
被引 17
人大 A-ABS 3
体育经济学赌博行为消费者心理学体育营销