在线消费者感知负面性的传播:量化供应链表现不佳对乘用车销售的影响

Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales

JOURNAL OF BUSINESS RESEARCH · 2021
被引 29
人大 A-ABS 3
市场营销供应链管理消费者行为汽车行业网络口碑