企业声誉与消费者-公司认同联系作为意义建构过程:一项跨层次交互分析

The corporate reputation and consumer-company identification link as a sensemaking process: A cross-level interaction analysis

JOURNAL OF BUSINESS RESEARCH · 2021
被引 33
人大 A-ABS 3
企业声誉消费者行为组织认同利益相关者理论市场营销