是什么促使消费者通过社交媒体时尚网红穿着的社交购物服务购买服装产品?
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
JOURNAL OF BUSINESS RESEARCH · 2021
被引 60
人大 A-ABS 3
- Eonyou Shin 通讯
- Jung Eun Lee
消费者行为社交媒体营销网红营销服装零售