在线消费者评论未被充分探索的影响：O2O供应链中的定价与新产品设计策略

The underexplored impacts of online consumer reviews: Pricing and new product design strategies in the O2O supply chain

• Yi-Meng Li
• Yu Xiong 通讯
• Franco Mariuzzo
• Senmao Xia 通讯