从个人销售到在线销售:关系销售如何塑造销售人员对电子商务渠道的推广

From personal to online selling: How relational selling shapes salespeople’s promotion of e-commerce channels

JOURNAL OF BUSINESS RESEARCH · 2021
被引 35
人大 A-ABS 3
销售管理电子商务关系营销渠道管理市场营销