Clarifying and expanding the theory typology: A reply to readers’ comments
本文回应读者对先前提出的理论类型学的评论，进一步澄清并扩展该类型学，帮助营销和社会科学研究者更精准地理解“理论”的含义。
We all want to develop impactful and valuable theories, but what do we mean by ‘theory’? In this piece, we reply to the four readers’ comments on a recent paper in which we propose a theory typology that, in comparison to existing literature, offers a considerably broader, more pluralistic and, at the same time, more precise definition of the meaning(s) of ‘theory’ within academia. In their comments, the readers raise several insightful points that encourage us to further clarify the theory typology, as well as to expand on how it can be useful for researchers in marketing and social science more broadly.