I Alone Can Fix It: Examining interactions between narcissistic leaders and anxious followers on Twitter using a machine learning approach
通过机器学习分析Twitter上大量领导者和追随者的人格特质,发现高焦虑追随者更可能与自恋型领导互动,尤其是男性自恋型领导;但领导越受欢迎,吸引的焦虑追随者越少。
Abstract Due to their confidence and dominance, narcissistic leaders oftentimes can be perceived favorably by followers, in particular during times of uncertainty. In this study, we propose and examine the relationship between narcissistic leaders and followers who are prone to experience uncertainty intensely and frequently in general, namely highly anxious followers. We do so by applying machine learning algorithms to account for personality traits in a large sample of leaders and followers on Twitter. We find that highly anxious followers are more likely to interact with narcissistic leaders in general, and male narcissistic leaders in particular. Finally, we also examined these interactions in the context of highly popular leaders and found that as leaders become more popular, they begin to attract less anxious followers, regardless of leader gender. We interpret and discuss these findings in relation to previous work and outline limitations and future research recommendations based on our approach.