增强现实对美容产品购买意愿的影响:消费者控制的作用
The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control
JOURNAL OF BUSINESS RESEARCH · 2021
被引 153 · 同刊同年前 9%
人大 A-ABS 3
- Jeong Bin Whang
- Ji Hee Song
- Boreum Choi
- Jong‐Ho Lee 通讯
市场营销消费者行为增强现实美容产品