标准化与定制化的企业发起互动：在B2B背景下对客户感激和绩效的影响

Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context

• Miguel Á. Ruz-Mendoza
• Andreea Trifu · 萨拉戈萨大学 通讯
• Jesús Cambra‐Fierro
• Iguácel Melero‐Polo · 萨拉戈萨大学