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能力管理控制与销售人员离职:产品复杂性情境下的双刃剑

Capability management control and salesperson turnover: A double-edged sword in a product complexity scenario

Industrial Marketing Management · 2021
被引 25
ABS 3

中文导读

基于工作需求-资源理论,研究了能力控制对销售人员离职意向的双重影响,发现其效果取决于产品复杂性。

Abstract

Drawing on the Job Demand-Resources (JD-R) theory, the present study investigates the underlying mechanisms through which capability control, a type of behavior-based control, influences salesperson turnover. Using a sample of 145 industrial salesperson–supervisor dyads from different industries, this study's findings reveal that capability control contributes to decreasing salesperson turnover intentions, both directly and indirectly. Specifically, management capability control reduces work overload and increases work meaning, thus lowering salesperson turnover intention. The findings also confirm that these effects are contingent on the complexity of a product. When product complexity is low, capability control increases work overload and decreases work meaning, which has a positive effect on salesperson turnover intention. This study discusses these findings' theoretical and managerial implications.

销售管理员工离职行为控制工作资源需求理论