双刃剑:面子双重特征如何激励和阻止假冒奢侈品消费

A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption

JOURNAL OF BUSINESS RESEARCH · 2021
被引 52
人大 A-ABS 3
消费者行为奢侈品营销社会心理学假冒产品