扩展旅行约束协商理论:认知与行为约束协商关系的探索

Expanding Travel Constraint Negotiation Theory: An Exploration of Cognitive and Behavioral Constraint Negotiation Relationships

Journal of Travel Research · 2021
被引 57
ABS 4

中文导读

通过混合方法研究,发现旅行者面对约束时,认知协商(改变对约束或旅行愿望的看法)比行为协商更重要,且认知协商正向影响行为策略。

Abstract

Travel participation and preferences are impacted by a range of constraints, which can be overcome using behavioral (i.e., actions) and cognitive (i.e., mental) constraint negotiation strategies. Given the limited focus on cognitive negotiation in tourism research, this study aims to expand travel constraint negotiation theory using a sequential mixed-methods approach. Qualitative interviews (n=27) with travelers affected by constraints were used to identify emergent themes of cognitive constraint negotiation. A quantitative survey (n=978) was conducted to empirically test hypothesized relationships between constraints and cognitive as well as behavioral negotiation strategies. Results showed cognitive constraint negotiation (1) involved either changes in perceptions of a constraint or travel aspirations, (2) was positively related to behavioral strategies, and (3) mediated the relationship between constraints and behavioral negotiation strategies. Consequently, cognitive constraint negotiation was found to play a more important role than suggested in past studies.

旅游学消费者行为社会心理学休闲研究