Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
从多利益相关者视角系统审视了AI在营销中的伦理挑战，揭示了伦理原则间的相互依赖与紧张关系，并提出了利用AI促进社会和环境福祉的建议。
Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being.