多市场竞争对产品线决策的影响:快速消费品行业的多目标决策模型
Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry
JOURNAL OF BUSINESS RESEARCH · 2021
被引 17
人大 A-ABS 3
- Subrat Sarangi
- Abhishek Chakraborty 通讯
- Konstantinos Triantis
产业组织市场营销产品管理竞争策略运筹学