Measuring market and sales potential
研究了市场潜力和销售潜力这两个营销研究的重要目标，指出市场潜力是公司规划营销活动、决定进入市场以及制定销售配额的关键指标。
Market potential value and sale potential are some of the most important goals of marketing research. Market potential, or market absorption power is very important indicator for planning and aerial dimensioning of company marketing activities. Potential value of certain market and its dynamics are basis for company decision making for entering into certain market. Company is making many other decisions according to information given from market potential. It is used for determining relative market size for a company determining potential sales, and relative size of market segments, as well as determining sales quotes.