Partnering with Startups Globally: Distinct Strategies for Different Locations
研究大型跨国公司在不同地点与初创企业合作时,如何根据制度环境(发达市场vs新兴市场)和本地声誉(集群vs非集群)采取不同的合作策略。
Partnering with startups is an important way by which large multinational corporations (MNCs) pursue open innovation. This article sheds light on distinctive startup partnering strategies across multiple locations. These vary in terms of institutional strength (advanced vs. emerging markets) and local reputation in a given sector (cluster vs. non-cluster). Different partnering strategies are appropriate for each location type: a template-based or purpose-built approach (in clusters vs. non-clusters, respectively), and a facilitative or directive approach (in advanced vs. emerging markets, respectively).