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物质主义的边界拓展

The broadening boundaries of materialism

Marketing Theory · 2021
被引 56
ABS 3

中文导读

研究了在所有权不再核心时物质主义如何表现,通过对数字游民的调查,发现物质主义已拓展为一种消费逻辑,通过策略性策划、体验消费优先和混合消费来体现。

Abstract

The implications of waning desire for ownership on materialism are not well understood. This study examines the interface between materialism and consumption and asks, is materialism manifest in the absence of ownership centrality, and if so, how? Drawing from an interpretive investigation of digital nomads, it is suggested that materialism has broadened to adapt to non-ownership centrality, and we define it as a logic of consumption, which manifests as a preoccupation with the consumption of objects, access or experiences as a way to signal status, build image, pursue happiness, and attain a sense of self-worth. Three discrete but complementary ways through which materialism emerges in the absence of ownership centrality are identified: (1) preoccupation with strategic curation rather than accumulation, (2) intentional prioritization of experiential consumption over ownership as a means to fulfill materialistic aims, and (3) adoption of bricolages across spectrums of consumption (solid/liquid, budget/luxury, access/ownership).

消费社会学物质主义数字游民消费逻辑