顾客对销售人员的忠诚可能有害吗?——检验伦理违规后顾客对销售人员情绪劳动策略的感知

Can customer loyalty to a salesperson be harmful? Examining customer perceptions of salesperson emotional labor strategies post ethical transgressions

Industrial Marketing Management · 2021
被引 16
ABS 3
市场营销消费者行为销售管理服务营销