让消费者参与企业社会责任活动：互动性、心理赋权与认同的作用

Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification

• Sun Young Lee · 马里兰大学
• Yeuseung Kim
• Yeuseung Kim 通讯
• Young Kim
• Young Kim 通讯