Historical Narratives and the Defense of Stigmatized Industries
研究受污名行业的管理者和企业家如何利用历史叙事来对抗污名，以美国私营军事承包商和加拿大大麻行业为例，发现历史叙事只针对部分人群，挑战了现有文献中关于同质受众的假设。
This study examines how managers and entrepreneurs in stigmatized industries use historical narratives to combat stigma. We examine two industries, the private military contractors (PMC) industry in the United States and the cannabis industry in Canada. In recent decades, the representatives of these industries have worked to reduce the level of stigmatization faced by the industries. We show that historical narratives were used rhetorically by the representatives of both industries. In both cases, these historical narratives were targeted at just one subset of the population. Our research contributes to debates about stigmatization in ideologically diverse societies, an important issue that have been overlooked by the existing literature on stigmatized industries, which tends to assume the existence of homogeneous audiences when researching the efforts of industry representatives to destigmatize their industries.