梦幻体育及其超越:作为增强粉丝体验的创新互补数字体验(CDX)

Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience

JOURNAL OF BUSINESS RESEARCH · 2021
被引 20
人大 A-ABS 3
体育管理数字营销消费者体验粉丝经济