人工智能能力如何推动商业模式创新:通过共同进化过程和反馈循环扩展人工智能

How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops

JOURNAL OF BUSINESS RESEARCH · 2021
被引 510 · 同刊同年前 1%
人大 A-ABS 3

中文导读

研究了六家领先制造商如何发展人工智能能力并创新商业模式,以在数字服务化中规模化应用AI,提出了包含数据管道、算法开发和AI民主化的关键能力框架。

Abstract

Artificial intelligence (AI) is predicted to radically transform the ways manufacturing firms create, deliver, and capture value. However, many manufacturers struggle to successfully assimilate AI capabilities into their business models and operations at scale. In this paper, we explore how manufacturing firms can develop AI capabilities and innovate their business models to scale AI in digital servitization. We present empirical insights from a case study of six leading manufacturers engaged in AI. The findings reveal three sets of critical AI capabilities: data pipeline, algorithm development, and AI democratization. To scale these capabilities, firms need to innovate their business models by focusing on agile customer co-creation, data-driven delivery operations, and scalable ecosystem integration. We combine these insights into a co-evolutionary framework for scaling AI through business model innovation underscoring the mechanisms and feedback loops. We offer insights into how manufacturers can scale AI, with important implications for management.

制造业商业模式创新人工智能数字服务化