Personal and professional values underlying ethical decisions
研究比较了美国与泰国营销人员在职业和个人价值观上的差异，发现两国营销人员的价值观组合存在显著不同，对理解跨文化伦理决策有参考价值。
Cultural differences in moral judgements are generally recognized by marketing ethicists. Attempts to investigate the issue of cross‐cultural ethical differences by comparing US marketers and Thai marketers with respect to their professional and personal values. A self‐administered questionnaire was used as the data collection technique. Results indicate that US marketers are significantly different from Thai marketers based on the combination of professional and personal values.