A Diffusion Perspective on the Discontinuance of Sustainable Tourism Quality Control Tools
基于创新扩散理论，通过访谈研究旅游从业者中止使用可持续旅游质量控制工具（如认证）的原因、类型和影响因素，发现选择性中止及相对优势、兼容性等属性起关键作用，对工具设计和实践有启示。
Quality control tools such as certification are the critical infrastructure of sustainable tourism that facilitate triple bottom-line outcomes. Prior scholarship investigates tool adoption, but examination of discontinuance is absent. Using Diffusion of Innovations Theory, we investigate the diversity of discontinuance among practitioners in a destination by tool type, discontinuance manifestations, and influential attributes. Semistructured interviews revealed selective tool discontinuance and salient influence of relative advantage, compatibility, complexity, and observability attributes. Conventional replacement and disenchantment discontinuance manifestations were augmented by emergent induced, episodic, and recalibration forms and organized along an original typology from pure discontinuance to retention. Findings suggest practitioner alignment with “post-Fordist” sustainable tourism. Implications for tool counterdiffusion are assimilated into ongoing discourses of sustainable tourism theory and practice. Prospects for tool-specific attributes also emerge, for the first time, and when paired with those theoretical can inform an entirely novel realm of supply-side tool design; practical applications are illustrated.