在唤起损失的同时传达质量——消费者如何评估Airbnb市场中的额外费用
Communicating quality while evoking loss – How consumers assess extra charges in the Airbnb marketplace
Tourism Management · 2021
被引 16
ABS 4
- Tarik Doğru
- Kashef Majid 通讯
- Michel Laroche
- Makarand Mody
- Courtney Suess
共享经济消费者行为定价策略市场营销