Motivating Prosocial Venturing in Response to a Humanitarian Crisis: Building Theory From the Refugee Crisis in Germany
通过对德国难民危机期间涌现的亲社会创业项目进行8个月定性研究，识别出两种创业路径：一种由他人苦难驱动，侧重短期救援；另一种由创业抱负驱动，侧重长期组织建设。
In the context of the humanitarian refugee crisis in Germany, we conducted an 8-month qualitative study of prosocial ventures that emerged during this crisis to build a theory of motivation in prosocial venturing. We identified two venturing paths driven by founders’ distinct motivations. Founders motivated by others’ suffering focused on rescuing refugees, following an execution-oriented approach, and scaling their activities to meet victims’ short-run needs. Founders motivated by entrepreneurial aspirations focused on building an organization, following a foundation-oriented approach, and customizing activities to meet victims’ long-run needs. This study contributes to prosocial venturing and crisis research.