Novelty as Opportunity and Risk: A Situated Cognition Analysis of Psychological Control and Novelty Seeking
研究发现，低心理控制对新颖产品采用的影响取决于控制缺失的具体类型：缺乏个人影响力降低新颖性寻求，而世界不可预测性反而提升新颖性寻求，这对理解消费者应对控制缺失有重要意义。
Novel products present unknown opportunities as well as unknown risks. Past research suggested that low psychological control highlights risks and reduces the adoption of novel products. Consistent with a situated cognition perspective, we show that this depends on the specifics of low control. Across five studies, novelty seeking was lower after consumers thought about instances of low (vs. high) personal influence, but higher after consumers thought about instances of low (vs. high) predictability of the world. Thinking about a lack of personal influence increased the perceived importance of personal capability and in turn impaired the exploration of novel options, whereas thinking about an unpredictable world increased the perceived importance of preparedness for an unknown future and in turn the exploration of novel options. Throughout, perceiving low personal influence benefited familiar products, whereas seeing the world as unpredictable benefited novel products. This highlights that understanding consumers' responses to a lack of control requires joint consideration of the specifics of threat and task, consistent with situated cognition principles.