为什么组织利用社交媒体创造商业价值？一项以外部因素为中心的实证研究

Why do organizations leverage social media to create business value? An external factor-centric empirical investigation

• Jiabao Lin
• Zhimei Luo 通讯
• Jose Benitez 通讯
• Xin Luo
• Aleš Popovič