Shaping healthy and sustainable food systems with behavioural food policy
探讨如何利用行为洞察设计食品政策，通过考虑决策者偏差和情境依赖，采用助推等工具来构建有韧性的健康可持续食物体系。
Abstract This paper focuses on policies that are enlightened by behavioural insights (BIs), taking decision-makers’ biases and use of heuristics into account and utilising a people-centric perspective and full acknowledgement of context dependency. Considering both the environmental and pandemic crises, it sketches the goal of resilient food systems and describes the contours of behavioural food policy. Conceptually built on BIs derived from behavioural economics, consumer research and decision science, such an approach systematically uses behavioural policies where appropriate and most cost-effective. BI informed tools (nudges) can be employed as stand-alone instruments (such as defaults) or used to improve the effectiveness of traditional policy tools.