食品价格促销是可预测的吗?超市折扣的危险函数

Are food price promotions predictable? The hazard function of supermarket discounts

Journal of Agricultural Economics · 2021
被引 4
人大 A-ABS 3

中文导读

研究了英国七大零售连锁店500种食品的137周扫描数据,发现食品折扣概率随非促销时间延长而增加,但不同定价策略、产品类别和品牌间存在显著差异。

Abstract

Abstract Is the timing of food products going on sale, in the form of temporary price reductions, random or predictable? More specifically, are products more likely to go on sale the longer they remain non‐promoted? We investigate the nature and timing of sales discounts using a large database based on weekly supermarket scanner prices covering 500 products for 137 weeks in the largest seven national retail chains in the UK. Our duration analysis of regular price spells reveals that discounting for a wide range of food products is more likely the longer they remain without a sale. However, critical differences exist between retailers following Hi‐Lo or every‐day‐low‐pricing policies, while the time‐dependent pattern varies considerably across product categories, brand status and discount depth.

食品促销可预测性折扣时机持续时间分析价格策略差异