体验如何增强社交商务中的品牌关系绩效和价值共创？消费者参与和自我品牌连接的作用

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

• Waqar Nadeem 通讯
• Teck Ming Tan
• Mina Tajvidi
• Nick Hajli