Towards a business analytics capability for the circular economy
本文通过专家访谈和主题分析，提出了一个概念模型，揭示企业应如何构建和编排八种商业分析资源，以形成支持循环经济转型的企业级能力，并探讨其与循环经济实施、资源编排和竞争绩效的关系。
Digital technologies are growing in importance for accelerating firms’ circular economy transition. However, so far, the focus has primarily been on the technical aspects of implementing these technologies with limited research on the organizational resources and capabilities required for successfully leveraging digital technologies for circular economy. To address this gap, this paper explores the business analytics resources firms should develop and how these should be orchestrated towards a firm-wide capability. The paper proposes a conceptual model highlighting eight business analytics resources that, in combination, build a business analytics capability for the circular economy and how this relates to firms’ circular economy implementation, resource orchestration capability, and competitive performance. The model is based on the results of a thematic analysis of 15 semi-structured expert interviews with key positions in industry. Our approach is informed by and further develops, the theory of the resource-based view and the resource orchestration view. Based on the results, we develop a deeper understanding of the importance of taking a holistic approach to business analytics when leveraging data and analytics towards a more efficient and effective digital-enabled circular economy, the smart circular economy.