Beneficial Product Returns in Supply Chains
研究制造商和零售商的退货政策,发现制造商的退货政策能促使零售商也采用退货政策,且在竞争零售商间,制造商不一定因接受退货而受损。
Many retailers and manufacturers accept product returns from consumers (via money‐back guarantees) and retailers (via full‐credit return policies) respectively. While the extant literature focuses on either manufacturer or retailer return policies, this study investigates both return policies and finds that a manufacturer's return policy can induce the retailer to adopt a return policy. Although accepting consumer returns hurts the manufacturer when the manufacturer sells through non‐competing retailers, we find that the manufacturer is not destined to be hurt by accepting returns when selling to competing retailers that are differentiated in their returns rates.