Shame On You! Unpacking the Individual and Organizational Implications of Engaging with a Stigmatized Organization
通过研究两个与挪威地狱天使摩托车俱乐部合作的艺术展览，揭示了污名转移的过程，发现故意羞辱是关键，且羞辱形式因个体和组织层面而异，地位调节了羞辱抵抗的效果。
Abstract How and when does engagement with a stigmatized organization lead to the transfer of its stigma to organizations and individuals associating with it? To answer this question, we conduct an inductive study of the process of stigma transfer and the conditions determining social actors’ susceptibility to such courtesy stigma. We build our process model using interview and archival data on two art exhibitions engaging with Hells Angels Motorcycle Club (HAMC) Norway. Our study identifies purposeful shaming as a key element in the stigma transfer process, and shows that shaming attempts take on different forms at the individual and organizational levels. We also illustrate that contestation of shaming attempts through impression management tactics is conditional upon the status of the stigma ‘target’. This provides novel insights into when and how status moderates the stigma transfer process.