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信息披露政策及其影响:供应链中的棘轮效应

Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains

Journal of Marketing Research · 2021
被引 10
人大 AFT50UTD24ABS 4*

中文导读

研究供应链中零售商因担心批发价上涨而隐藏前景的棘轮效应,发现强制信息披露反而降低渠道效率,因为破坏了供应链伙伴间的良性紧张关系。

Abstract

Fear of escalating input prices in response to retail success is a commonly discussed phenomenon affecting supply chains. Such a ratchet effect arises when a retailer feels compelled to modify its investments to better serve the end customers in order to hide positive prospects and restrain future wholesale price hikes. In a two-period model of supply chain interactions, the authors demonstrate that such an endogenous ratchet effect can have multifaceted reverberations. A retailer fearing price hikes may be tempted to curtail near-term profits to ensure favorable long-term pricing. In response, the supplier can use deep discounts in its initial wholesale prices to convince the retailer to focus on its short-term profits rather than long-term pricing concerns. These deep discounts not only encourage mutually beneficial investments but also alleviate double marginalization inefficiencies along the supply chain. In light of these results, the authors show that a mandatory information disclosure policy to reduce the ratchet effect decreases total channel efficiency compared with no information disclosure, precisely because mandatory disclosure interrupts the healthy tension among supply chain partners. Thus, the model presents a scenario in which ratcheting concerns can create a degree of self-enforcing cooperation that results in socially beneficial responses in supply chains.

供应链管理信息披露政策棘轮效应产业组织