大数据与企业营销绩效：基于知识观的发现
Big data and firm marketing performance: Findings from knowledge-based view
Technological Forecasting and Social Change · 2021
被引 184 · 同刊同年前 9%
ABS 3
- Shivam Gupta
- Théo Justy
- Shampy Kamboj
- Ajay Kumar 通讯
- Eivind Kristoffersen
大数据营销绩效知识管理概念模型数字营销