Fostering Client Orientation for Effective Organizational Performance
研究了纳米比亚小型住宿企业（宾馆）中客户导向和学习导向对组织绩效的影响，发现两者均有正面作用，对关注发展中国家中小企业绩效的学者和管理者有参考价值。
Two essential aspects emphasized by the current Namibian government and new sustainable development goals (SDGs) are poverty alleviation/eradication and equality of access to national economy. For the achievement of these objectives, strategic development of small and medium enterprises (SMEs) will play a crucial role in this regard. While a number of scholars have focused their interest on studying and understanding the determinants of organizational performance in SMEs, little research has been conducted in this regard in the context of Namibian small accommodation/hospitality enterprises (also referred to as Guest-houses). A careful investigation revealed a dearth of literature in this regard, which led to the following research question: “what is the influence of client orientation and learning orientation on guest-houses’ performance in Namibia?” An experimental quantitative research design was used to answer the above question. The population for this study comprised employees from 20 top-ranked guest-houses in Windhoek. These 20 guest-houses have a combined total of 112 employees (including managers) and a 6-point Likert scale questionnaire was administered to all of them. The response rate was 89%. To analyse the collected data, descriptive statistics and inferential statistics (Partial Least Squares regression analysis) were used. The results revealed a positive influence of client orientation and learning orientation on guest-houses’ performance in Namibia.