Revenue from matching platforms
研究了使用匹配成功收费的平台如何定价,发现最优价格分配不受市场规模或失衡影响,但偏好同质性会改变定价方向。
We consider the pricing problem of a platform that matches heterogeneous agents using match‐contingent fees. Absent prices, agents on the short side of such markets capture relatively greater surplus than those on the long side (Ashlagi et al. 2017). Nevertheless we show that the platform need not bias its price allocation toward either side. With independently drawn preferences, optimal price allocation decisions are independent of market size or imbalance; furthermore, changes in the optimal price level move both sides' prices in the same direction. In contrast, preference homogeneity biases price allocation in a direction that depends on the form of homogeneity; furthermore, changes in market imbalance move both sides' prices in opposite directions. These effects arise due to the exclusivity of matchings in two‐sided market settings.