Anthropomorphized artificial intelligence, attachment, and consumer behavior
探讨AI应用的拟人化和情感智能如何引发消费者对AI的依恋，并影响消费行为及个人与社会生活，沿消费过程阶段阐述研究机会。
Abstract The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.