An exploratory and confirmatory composite analysis of a scale for measuring privacy concerns
基于468份调查数据，用确证性复合分析验证了隐私关注的三阶结构，并发现其对提供个人数据意愿的影响在机场数字服务场景中高于在线零售场景。
This paper reports a confirmatory composite analysis of a scale for measuring privacy concerns, and the effect of privacy concerns on the willingness to provide personal data. The analysis is based on 468 survey responses, divided into two contexts: airport digital services and online retail services. Results from both contexts confirm that privacy concerns consist of a third-order construct comprising two-second order constructs (interaction management and information management) and a first-order construct (awareness). The effect of privacy concerns on the willingness to provide personal data is higher in the airport digital context than in the online retail context. Also, the relevance of the three dimensions varies by context. Thus, researchers must carefully consider their research context and include items for the most relevant dimensions of privacy concerns in measurement models. Likewise, managers must prioritise dimensions of privacy concerns according to their business context.