Media discourses about a superspreader destination: How mismanagement of Covid-19 triggers debates about sustainability and geopolitics
分析了奥地利伊施格尔作为新冠超级传播者目的地的1036篇媒体话语，发现媒体最初将责任归咎于目的地形象，随后转向对阿尔卑斯冬季运动可持续性的根本讨论，并引发地缘政治指责游戏。
Winter sport destinations received increased attention from worldwide media due to their Covid-19 superspreader status. Using a critical media discourse analysis (N = 1036) for the case of Ischgl, Austria this paper 1) identifies crisis-specific media discourse patterns, 2) analyzes the embedding of discourses in prevailing public debates and 3) discusses the responsibility of media coverage. Our findings reveal scapegoating patterns reinforced by destination image but later replaced by fundamental discussions about the sustainability of Alpine winter sports. As the crisis lasted longer, Ischgl became a meta-symbol for failures in dealing with Covid-19, with media coverage increasingly detached from the local situation, initiating a geopolitical blame game and highlighting media's responsibility for post-crisis tourism.