Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands
这篇专题引言介绍了疫情如何影响广告业、消费者和品牌，通过实验、文本分析等方法，探讨广告的社会影响、疫情下的消费行为及信息框架。
The COVID-19 pandemic has made substantial impacts on every aspect of our lives, including our consumption habits and how we interact with communication messages like advertising. This special section examines the effects of the coronavirus pandemic on consumers, brands, stakeholders, and advertisers using a variety of theories and methodologies including experimental designs, text analysis, and content analysis. The research presented is divided into three key areas: (1) advertising's impact on society, (2) consumer behavior in a pandemic, and (3) pandemic message framing. These themes illustrate how consumers, brands, advertisers, and other stakeholders have proven to be resilient and compassionate in the face of an uncertain future.