社会可接受性与内疚感在不道德消费者行为中的作用:随波逐流还是遵循自己的道德指南针?
The role of social acceptability and guilt in unethical consumer behavior: Following the crowd or their own moral compass?
JOURNAL OF BUSINESS RESEARCH · 2021
被引 32
人大 A-ABS 3
- Paul C. Mills 通讯
- Christopher Groening
消费者行为社会心理学市场营销道德决策